Tag Archive: digital technology

Jun 12

BUSINESS TIP – Adapting Digital Marketing

In this changing world, hardly anything has stayed the same. As Peter Drucker put it, the role of business is to create a customer. Today, we are putting forward a business tip in this regard. Marketing like other spheres of business is also changing as it responds to the business environment. The biggest change is …

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Feb 14

5 things you and your CEO are expected to know about digital technology

A few years ago, while I worked in a leading business and management consultancy firm, I became a huge fan of Management Guru – Peter Drucker. In one of his books called “Innovation & Entrepreneurship’, he articulated that the future is happening now and if you do not believe it, look around for yourself and …

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