BUSINESS TIP – Adapting Digital Marketing

In this changing world, hardly anything has stayed the same. As Peter Drucker put it, the role of business is to create a customer. Today, we are putting forward a business tip in this regard. Marketing like other spheres of business is also changing as it responds to the business environment. The biggest change is the emergence of digital marketing which has become a big force, no one can afford to ignore. For example, according to Hubspot 2016, 73% of people say that they use Facebook for professional purposes.

Digital marketing is not merely developing a nice website. It is a lot more than that and involves setting clear approaches that are intended to bring potential clients to your website and convert them to customers. Millions of people are using the Internet each day to search for things they need. People in your community are searching for the products and services you provide. Internet marketing makes sure that when someone types a keyword into a search engine that is relevant to your business, your website appears at the top of the search results. 

Digital marketing is undisputedly a dominant force in business today that you can use to reach out to your customers and prospects. It empowers you to interact directly and converse with potential customers, this tool can be far more effective than traditional marketing. Key to note however, mastering digital marketing is not easy, and take a lot of commitment to enjoy full benefits. You may employ services of an expert to come up with a winning strategy. Without a strategy, playing around with a blog, Facebook or Twitter will be useless. With the right strategy, these tools can bring new customers in and create loyal followers from present customers


 By Brian Ahabwe Kakuru

Brian is an entrepreneur and business advisor. He is also the Managing Director at BLEGSCOPE®, and has close to 15 years of business advisory experience notably in the financial services, manufacturing, tourism and hospitality, real estate, infrastructure, and agriculture among others. You can follow him on twitter >> @BrianAhabweK

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